What is the difference between a reseller and a retail customer?

As a reseller, you benefit from several additional options: 

 

 better and competitive prices; the more revenue you generate, the higher the discount you get 

 notification mails about renewals or inquiries are sent only to you 

 ICANN WDPR mails are sent in your name (we are using your address as sender) 

 you are managing all your customer's domains within your portfolio; however, if needed or if you want to, you may let your customers - or only some of them - manage their domains on their own 

 several tools are available free of charge ( WHMCS , HTTP API, rpanel.io , web frontend, email gateway, OT&E test platforms )