# What is the difference between a reseller and a retail customer?

As a reseller, you benefit from several additional options:

- better and competitive prices; the more revenue you generate, the higher the discount you get
- notification mails about **renewals** or inquiries are sent only to you
- ICANN **WDPR** mails are sent in your name (we are using [your address](https://joker.com/goto/resprefs) as sender)
- you are managing all your customer's domains within your portfolio; however, if needed or if you want to, you may let your customers - or only some of them - manage their domains on their own
- several tools are available free of charge ([**WHMCS**](https://joker.com/faq/books/reseller-documentation-en/page/jokercom-whmcs-plugin "Joker.com WHMCS Plugin"), HTTP API, [rpanel.io](https://joker.com/faq/rpanel.io), web frontend, email gateway, [OT&E test platforms](https://joker.com/faq/books/reseller-documentation-en/page/what-is-an-ote-system "What is an "OT+E" System?"))